Monday, September 30, 2019

The Advantage of Mixed Economy

A mixed economy lies between the opposite poles of a free-market economy and a centrally planned, or socialist, system. A mixed system combines capitalist and socialist elements, and is sometimes referred to as a â€Å"third way.† Most nations, including the United States, operate mixed economies with varying combinations of capitalist and socialist features. Mixed systems offer a variety of benefits, including free enterprise and private ownership, as well as a social safety net and the capacity for government intervention when needed. Free Enterprise †¢ Free enterprise and private ownership–two essential characteristics of a free-market economy–remain part of a mixed economic system. Under such a system, individuals are free to own property and operate for-profit businesses. The specific level and extent of free enterprise varies across countries. Some nations, such as the United States, emphasize free enterprise and private ownership of industry, while other countries' systems involve state ownership of some industries, such as transportation, energy and utilities. In addition, privately owned industries may be subject to a variety of government regulations. Social Safety Net †¢ One of the primary benefits of a mixed economy is the existence of a government-funded social safety net, which exists to provide at least a minimal level of subsistence for citizens. Sometimes referred to as a â€Å"welfare state,† the benefits under this safety net include, but are not limited to, a publicly funded healthcare system for all citizens or at least some segments of the population, minimum wage laws, unemployment insurance and a publicly funded pension system. A pure market system with private ownership of industry and only minimal state intervention in the economy would, in theory at least, leave such social benefits to private charities. The United States' mixed economic system includes the Social Security system, a federal minimum wage law and healthcare benefits for the elderly under Medicare. Other nations, such as Canada, have universal healthcare systems. Ability to Intervene †¢ The mixed economic system is based on the idea that government can improve economic outcomes through fiscal or monetary policy action. A mixed system gives government the flexibility to intervene in the economy in times of emergency. The best example of this was in 2008, when a global financial crisis threatened to plunge the economy into a global depression. The United States and other nations moved to stabilize their financial systems. The U.S. government, for its part, provided more than $700 billion in â€Å"bailout† funds to enable the nation's banks to clear toxic assets, backed by troubled mortgages, from their books.

Sunday, September 29, 2019

Laptops in the Classroom Essay

The essay â€Å"Laptops in the Classroom? No Problem† by Elena Choy, states that banning laptops in the classroom in not the answer. I agree with Choy because with laptops in a classroom, students can access the internet and this is a great tool for research and also a means of communication by using tools like chats, e-mails and forums. With the arrival of the internet we were confronted with new possibilities, challenges and uncertainties in the process of learning and teaching. How can students and teachers adapt to a learning process involving a technology that is becoming increasingly sophisticated, and more challenging? For me, teaching, in a broad context, is to select and organize information in order to transform it into knowledge. Laptops can facilitate individual and group research as well as the exchange of ideas between teachers, their colleagues and their students. Using laptops to access the internet provides students with an exchange of experiences, questions, materials, personal exchanges, both of whom are geographically near and far. Laptops can help teachers to better prepare their class by expanding the ways to teach, to modify the evaluation process and communication with students and colleagues. Choy lists many factors in favor of banning laptops in the classroom: Let me try to give a reasoned statement of my position, a statement that will take account of the contrary position. In fact, I’ll begin with what I take to be the arguments in favor of banning laptops. I believe the chief argument are these: (1) the upraised lids of laptops distract the instructor, and they often prevent the instructor from making eye contact with the students; (2) laptops distract other students, who cannot help but see what is on screens – for instance video games; (3) students who use laptops to take notes overly extensive notes, so they are doing stenography rather than thinking – rather, one might almost say, than paying real attention to the significant content of the course; (4) because they are so busy taking notes, laptops users tend not to participate in whatever discussion there may be in the course because they are too busy taking notes (Choy 272). Teachers need to be prepared to use laptops and new technologies in the classroom, because this will increase the performance of students and overcome their difficulties and the idea to â€Å"Ban laptops chiefly comes not from students but from professors [because] they are disturbed by the lack of â€Å"eye-contact† (Choy 273). Working with paper and pencil with student in the 21st century creates conflicts and in some situations can lead the student and teacher to reflect on and question the pedagogical practices, enabling a change in attitude of the teacher. For me, I believe that the ideal learning environment is one in which subject and object is in constant change, allowing the construction of knowledge of both. Currently there are several learning environments that are being developed and supported this interaction between the students and teachers like, and may be used both in classroom situations, so as to support all actions taken by teachers during the teaching process, as the record their difficulties, doubts, discussions, opinions, allowing them a constant construction and reconstruction of their actions and the teaching clues to its interventions. The technology used in school should be facing real problems and difficulties of the majority in order to improve the quality of education, linked to the objectives and principles of the â€Å"old school† ways of teaching. Society is increasingly technological every day and it is necessary to reform the school and the education in order to educated the student to master the new language used by the computer as well as the need for the teacher to perfect these new techniques. Choy states that there will come a day that may jeopardize the future of the relationship between the professor and the student. I come to a dangerous point, I think that the chief reason instructors suggest that laptops be banned is one that they fear that most students who use laptops are not taking notes, but are engaged in activities unrelated to the course – instant messaging, e-mailing, shopping, palying poker and so on (Choy 274). Unfortunately many teachers still do not know how to use the laptops; the first step is to learn how to do this because â€Å"if the instructor is so boring that that students use laptops to shop and to write letters, well when the laptops are banned the students will probably bring in crossword puzzles or exercises from other courses† (Choy 274) than something is wrong with the teacher. One must know what he can do, and then what to do with it. This does not mean that we know everything about laptops. First it is necessary to have certain knowledge with the most frequently used features such as the text editor, because the rest are learning a little bit every day. Also, learn to send and receive emails and surf the internet to know are prerequisites for anyone who wants to use the laptop in the classroom and learn to integrate the laptops as part of their lesson, in this way they can engage the students and keep their attention. We must remember that the laptop in the classroom will not replace teachers; it will only help the student in several ways, transforming the classroom into a stimulating and attractive environment for students to develop their reasoning and creativity, thus contributing to helping them become autonomous learners. To make good use of the laptop in the classroom, the teacher must prepare and plan their activities with the students so that the result of this proposed work is achieved with this new technology.

Saturday, September 28, 2019

Why has gift exchange been an important topic for anthropology Essay - 2

Why has gift exchange been an important topic for anthropology - Essay Example Nevertheless, one of the means by which anthropology can draw meaningful inference based upon the similarities that exist between otherwise different and diverse groups. For instance, anthropology has long been focused upon social customs relating to marriage and the means by which individuals pledged themselves to another, or to a specific religious union, throughout much of their lives. Within the modern world, this construct is no as marriage. However, marriage is not the only shared anthropological similarity that exists throughout almost all cultures. Indeed, there are many cultures that have been studied throughout the course anthropological research that do not indicate such a union to have existed. As such, using marriage, or a similar construct, to draw inference upon all people and to measure cultures and other differentials based upon it is an inherent flaw. Within such a dynamic, the analyst can come to appreciate the importance that gift giving, both as a norm and has a behavioral complement of culture and society, has come to be regarded as a fundamental least common denominator that exists between peoples. Whereas differentials with respect to gift giving have been denoted by a litany of different anthropologists, the similarity and practice and form that exists within almost each and every culture or group that has thus far been analyzed is one of the reasons why this particular practice is of such profound importance towards understanding human society and the means by which evolutionary culture has shaped the globe. One of the most famous anthropologists to approach the issue of gift giving is that of James Laidlaw (Whitehouse & Laidlaw, 2007). The underlying purpose for this particular scholar being referenced within the beginning of this study is contingent upon the way in which he sought to define the four basic criteria that gifts represent; seemingly regardless of the culture in which

Friday, September 27, 2019

Planning Function of Management Essay Example | Topics and Well Written Essays - 1000 words

Planning Function of Management - Essay Example Introduction Before going to evaluate the planning function of an oilfield company, let us get a better understanding of what planning actually is. Planning is one of the core functions of management. â€Å"Planning involves selecting company goals and department objectives, then finding ways of implementing them† (Hahn, 2011). Proper planning by the managers provides a number of benefits to their organizations, such as, avoidance of confusions, reduction of risks, improved production services, completion of tasks within deadlines, and correct use of all available resources. Let us discuss planning function of management in some detail in order to know the role that it plays in the success of a company 2. Name of the Selected Company The company whose planning function we are going to evaluate is Schlumberger, which is an oilfield company. Employing over 110,000 employees from different parts of the world, Schlumberger is the world’s biggest oilfield services providing company. Schlumberger is a provider of different products and services to the energy sector of different countries. Some of the core business operations of this company include managing geological data, locating hydrocarbons, construction of the wells, drilling, and managing lifecycle of the reservoirs. 3. Planning Function For the managers at Schlumberger, planning holds great importance in all processes of management. â€Å"At this stage, the company is given an objective† (Spindler, 2008). Planning means to recognize organizational goals and to develop proper strategies to meet those goals. Planning not only includes setting goals for the future but also includes development of tactics and strategies to meet those goals. Wijesinghe (2010) states, â€Å"Planning requires administration to assess; where the company is presently set, and where it would be in the upcoming†. Managers at Schlumberger firmly believe that they cannot achieve desired goals without doing prop er planning based on the analysis of facts and figures. Moreover, they also develop separate plans for different business operations. The reason is that every operation has a different set of requirements, so different type of planning needs to be done in the beginning of any specific operation to complete the operation successfully. Rothbauer-Wanish (2009) states, â€Å"Planning may take time in the beginning, but it saves time and reduces difficulties that may occur in the future†. 3.1 Types of Planning For proper planning, managers consider many factors, such as, availability of resources, assessment of organizational environment, future trends of the oil and gas industry, assessment of industrial demands, and proper use of capital. At Schlumberger, managers need to do different types of planning to. Some of those types of planning include marketing planning, construction planning, production planning, and project planning. Marketing planning means to develop appropriate s trategies for the marketing of the company’s products and services. For marketing planning, Schlumberger’s managers consider 4Ps of the marketing mix to develop a proper marketing plan. For construction planning, managers consider different aspects of a project to develop a plan for that project. Some of the major aspects, which managers consider, include site of the project, needs of the client firm, geological survey, and feasibility of the project. Production managers also do proper planning to enhance production services, such as, pipeline process services, well intervention

Thursday, September 26, 2019

Article Summary about acqusition and consolidation Term Paper

Article Summary about acqusition and consolidation - Term Paper Example Acquisition aims at building on strong point or weak point of the subsidiary or parent company. The acquisition can be retained or discarded depending on the performance. An evaluation on processes and how they are performing is done, and a decision is made. Consolidation is the process of combining the financial statements of a parent company as consolidated financial statements. It is necessary for the parent company which is independent to control the subsidiary which is not independent through financial operations. This is shown when financial operations of the parent company are consolidated to the subsidiary in a financial statement. The purpose of an acquisition is for it to be successful by achieving more rapidly and gainful growth than ordinary. This can only be seen if a detailed consolidated financial statement is outlined. The article on Google acquiring Buffer-Box http://news.cnet.com/8301-1023_3-57556528-93/google-acquires-bufferbox-provider-of-delivery-lockers/ will be the case study. Google is a multinational company which provides internet-related products and services. While, Buffer-Box is an on-line pick up site for goods and services bought online. Most e-commerce operations for Google are in Waterloo which is where most of its online shopping functions are assembled. Therefore, by acquiring Buffer-Box Google will add to its mobile shopping sector. Buffer-Box, on the other hand, fights the challenge of low customer base and gets to leverage Google’s resources to grow their business. In preparing a consolidated financial statement for the parenting company, Google and the subsidiary Buffer-Box, needs to gather the necessary paper work on cash, accounts payable and inventory. In order to avoid double-counting when making journal entries, Google should not include transactions to the subsidiary. The statement should reflect incorporated cash flow showing sales, opening and closing

Wednesday, September 25, 2019

International marketing (Automobile Industry) Essay

International marketing (Automobile Industry) - Essay Example This is mainly due to the presence of varied types of innovative features within both domestic and commercial range of vehicles (Belohlavek, 2008). So, prior entering such a competitive market segment, any new organization need to analyze the requirements and demands of the customers. Only then, the new product line might position itself among other rivals of the market. Along with this, it might create a significant brand image and reputation in the market (Belohlavek, 2008). Company profile Jaguar land Rover is a popular British multinational organization operating successfully in automobile sector since 2008. It is entirely a subsidiary of Tata Group after acquiring it from Ford Motors. It is headquartered in Whitley, Coventry, of United Kingdom comprising of about 25000 employees in the year 2012. Due to the implementation of varied types of new and innovative features, the demand and craze of the product lines like land Rover, Marques and many others enhanced to a significant extent. As a result, it brand image and revenue of the organization also enhanced resulting in amplification of its net operating income by  £2.402 billion by the year 2013. And its net income also increased by  £1.215 billion by the year 2013, that proved extremely effective for the organization of Jaguar land Rover(Jaguar Land Rover Limited, 2013). Marketing Mix of Evoque Targeted At the Low End Of The Market Marketing is described as a process with the help of which the products and servi ces of an organization or brand originates, priced, promoted and finally distributed to the customers. With the help of this process, the image and demand of the products of a specific brand attains popularity and reputation in the market among others. However, the procedure of marketing becomes fruitful only with the help of effective marketing mix (Wendorth, 2009). Marketing mix is a strategy that comprises of 4P, namely product, place, price and promotion. It is with the help of all these 4P’s the popularity and popularity of the product might be analyzed in the market among others. Not only this, these 4P’s of marketing mix are also essential of a product or brand, while entering a new market or place. In order to enter the low end of the market, where the economic condition of the individual are extremely low, the marketing mix strategy of Evoque need to be developed very cautiously. So that it might surely prove effective for both the brand and the product line l eading to improvement of its image and equity among others rivals (Wendorth, 2009). Product: It is the first point of marketing mix divided into three sub parts namely: brand, innovative features, quality. Brand Image: The brand image of Evoque range of products or vehicles is extremely high in the market due to the presence of varied product lines such as land Rover, Marques and many others. It is also one of the most preferred brands due to eye-catching features of the tires like pitch design technology, centre rib blocks, M&S treads so as to present a

Tuesday, September 24, 2019

Policy memo for a health policy Research Paper Example | Topics and Well Written Essays - 1500 words

Policy memo for a health policy - Research Paper Example This followed the cumulative AIDs cases that had doubled to 51,000 from 25,000 by the year 1992 (Simao 3). The main mode of transmission was identified as being sexual intercourse which contributed to more than 97 percent of the total cases. The age group that was mostly affected was the ages between 25 and 35. The male IDU as well as the MSM populations were identified as the ones to be at most risk with the incidence rates being placed at 15 times more than the nation’s general population. At the same time, the infection rates were also observed to be sky rocketing and this was mostly observed among poor people and women in small towns. This alarming situation left the AIDs officials to refer to the AIDS trends in Brazil as being ruralisation, pauperization and feminization. Measures had to be put in place to combat the disease progress in Brazil. The earliest and most aggressive response were witnessed in the cooperation between civil society and government and grounded with respect to human rights. This made the issue being viewed as being an international success. It will be remembered that Brazil became the first developing country in 1996 to come out publicly and offer financed antiretroviral treatment to its citizens living with HIV/AIDs. By the year 2000, the HIV epidemic in Brazil had stabilized and the figures were compared to those in Western Europe and the United States with the highest rates of infection being witnessed among the high-risk groups like sex workers, gay men and injection drug users (Simao 7). However, the country still faced a number of challenges as in 2009, new AIDs cases were seen to increases among gay men, poor women and young people in smaller cities where civil society advocacy and health system were weakest. In addition to this, infection rates were observed to increase in towns and cities were the HIV/AIDs programs were

Monday, September 23, 2019

Design of Motor Speed Sampling, Amplification, Filtering and Display Essay

Design of Motor Speed Sampling, Amplification, Filtering and Display - Essay Example On the other hand, the display circuit performs digital functions by showing the alpha numeric digits. The distinctive design of the electronic circuits for the control of motor speed control and the subsequent display is the physical approach used in the creation of physical circuits that also check the variations in behavior of various electronic components with close reference to their working. Therefore, the required system is an effective remote controlled DC motor with a speed display on seven segments with the D type flip flop. This type of circuit can be categorically divided into two parts; the PWM generator and the IR transmitter. Additionally, there are a number of ways that the remote control can be used. However, we shall deploy the use common approach of the NE555 with the combination of various components in both modules as illustrated below: Particularly, 555 is widely used for the frequency oscillation and can be obtained through the different frequency range according to the need by changing its subsequent duty cycle. The first part of the circuit is generated by the PWM and this is the input of the second model. Conversely, the second model is responsible for the transmitting of wireless signals at a 38 kHz range. Noteworthy, duty cycles can be changed by the trimming of RV2 variable resistance while the D3 is the IR diodes transmit signals (Krishnan, 2010, p.7). On the other hand, the second circuit represents the response from the first circuit and it receives signals using the IR sensor. These signals are later converted to signals that result in the subsequent motion of the motor. Generally, this represents the remote control switch which is tasked with the conversion of low frequencies into significantly lower voltages between 2v to 5v. This concept is illustrated below: Functionally, Q2 is an IR sensor that receives the transmitter signals and switches the 2N2222A transistor. Therefore, the voltage

Sunday, September 22, 2019

Ethics Essay Example | Topics and Well Written Essays - 500 words - 16

Ethics - Essay Example For example, some organizations have sound philosophy in making the environment clean and green and for that purpose they will try to avoid as much as activities which may harm the environment. The employees must be well aware of these things in order to work in line with such policies. Training and development is also intended for making the employee capable of recognizing and respecting the dignities of other fellow employees in the organization. It will also generate loyalty towards the organization and the fellow employees. Organizations can develop only through encouraging team work and the team work principles can be taught through training and development only. In academic curriculum the employee may not learn much about the organizational setups, culture and behavior and only through training and development an employee will get better insights about such things. For example keeping confidentiality and integrity is essential at workplace which the employee may not be practiced during his/her student life. So a fresh employee may not be aware of the importance of such things and hence they need better training and development in order to customize them suitable for the organization. Team work is an essential requirement in an organizational setup. An individual can do little with his individual efforts whereas he can double his productivity when he functions as part of a team. For example, a marketing professional will get better ideas about marketing from the team members when he works as part of a team. The market forecasts and fluctuations like important information are needed for him which will be obtained easily when wok as part of a team. Ethics related to teamwork deals with â€Å"how do groups achieve justice (in the distribution of work), responsibility (in specifying tasks, assigning blame, and awarding credit), reasonableness (ensuring participation, resolving conflict, and

Saturday, September 21, 2019

The Brutal Realities of War Expressed in Poetry Essay Example for Free

The Brutal Realities of War Expressed in Poetry Essay The poet’s confronts a very poetic perception of life and death by which he incorporated a very distinct mood in his poetry. He particularly engrosses himself to make a point of comparison between the life of those free animals and the soldiers. The speaker is English soldier, perhaps Isaac Rosenberg himself. The poetry has a touch of humor from the speaker’s observation towards the rat and the poppy in the first half of the poem. A rat in the trenches has caught the poet’s eye. He was amused with the fact that this animal is equally at home and comfortable to leap in both German and British trenches. ‘Now you have touched this English hand/ You will do the same to a German’ (Line 9-10) that says that the rat can freely pass between the English and German lines and is more likely to survive than those strong soldiers. In war, the soldiers’ life is of little value compared to the insects and animals roaming around. The speaker assumed that the rat as it passes both the German and English trenches wonders of what is happening to human beings specially of those soldiers who have ‘Strong eyes, fine limbs†¦Ã¢â‚¬â„¢ and those ‘haughty athletes,’ (Line 14). The Rear-Guard by Siegfried Sassoon The Rear Guard gives a realistic approach of the experience of being in war through a soldier’s perspective. The poem is a piece of description that concentrates towards the horror of war. It aims to give information regarding the realities of war from a soldier who descends from Hell. The poet in this masterpiece uses figurative language to convey war’s horror, complexities and confusion. In the fourth and fifth line ‘Tins, boxes, bottles, shapes to vague to know/ A mirror smashed, the mattress from a bed’, the writer provides many figurative objects to illustrate the busy and confused nature of war. The following lines illustrate the painful agony of the soldiers. The ‘Unloading hell behind him step by step’, mentioned in the last line says that on earth through war there is also hell, that even after war the ending point is still hell in eternity. Strange Meeting by Wilfred Owen The narrator of this poem is a soldier found himself in hell. Throughout the poetry, he is conversing with another soldier who distinguished himself as the narrator’s enemy, ‘I am the enemy you killed, my friend. / I knew you in this dark: for you frowned/ Yesterday through me as you jabbed and killed’ (Line 36-39). The narrator refers to the other soldier as a ‘Strange friend†¦Ã¢â‚¬â„¢ (Line 14) which means both were from opposing parties and therefore were strangers to each other. But in hell, they were able to call themselves friends by which they can freely reveal their emotions and thoughts without fear. What common theme is present in all three of these poems and what common message do the poems convey? War is often associated with the physical imagery of violence and political conflict. History itself says that the intentions of war trail into the purpose of acquiring a greater power in terms of position, territory, resources, rights and rewards. Conflict of interest in any form if it will not be settled diplomatically may result to violence and hostility. There is always a participation of military and soldiers to show and define who the stronger party is. Soldiers as land forces play an important role in providing honor and success in one political party. Soldiers with their capability, bravery, sense of commitment and the things they carry defines a group’s strength. Since there is always an involvement of armed conflict between military forces, non participant of warfare which means those who are not engage in the actual combat simply perceive war as brutal and fierce, a battle of life and death that ends either in victory or lost. When the war ends, they perceive that everything is over. However for those who experience it, there is a greater battle that not everybody understands. To truly define war, it is significant to acquire the perspective of those who are mostly affected and those who are mostly involve. The three poems apparently illustrate the brutal realities of war especially for those participants. The writers of the poems were literally participants of war or combat. They show war ugly truths which are often in contrast to the ideas of glory, courage and heroism associated with war. War is ambiguous and illogical because it forces human beings into extreme situations that give no choice in the process. Both the narrator of the â€Å"Strange Meeting† and â€Å"The Rear-Guard† poetry found themselves in Hell which suggests that war not only destroys physical life and property nor ruin the psychological aspects of those participants, but war steals one’s opportunity to possibly experience eternal life in heaven. The fact that both narrators indulge Hell in their poetry demonstrates their belief in religion. In war, there is always a distorted line about religious concept of humanity and duty. The concept of right and wrong, guilt and emotions does not matter in the middle of combat because what matters most is personal survival. The brutalities of war are not so much about the glory and victory of the political party the soldiers’ represent but it is more on personal survival. How does the text of each manifest that message and what significance does this message hold about war in general? The three poetry used powerful language and figures of speech to make a point of comparison. For example, the used of Hell as the main setting of the poem ‘Strange Meeting’ and ‘The Rear-Guard’ suggest that war is man’s product of wickedness. ‘Break of Day in the Trenches’ on the other hand used animals as a powerful imagery to illustrate that man’s life in the middle of combat is of little value compared to any other living animals or insects that enjoy freedom. War in this poetry suggests that those participants in combat have no choice but to fight for their survival. They are prison literally. The poets also used powerful language to evoke the reader’s emotions. The used of ambiguity, irony, wits and symbolism leave the poems the possibility of multiple interpretation. The emotions however are almost common which makes the poems more realistic. In these poems, it can be realized that to really know the real concept of war, one must relate and accumulate the truths from experience of those soldiers. They are the one who can completely and truly define the irrationality and irony of war. Reference: Rosenberg, Isaac (1916). Break of Day in the Trenches. Harrison and Stuart Clark (Ed. ) Peace and War (p. 102). Berlin. (Reprinted from New York, 1989, Oxford University Press) Sasoon, Siegfried (1918). The Rear Guard. Parini (Ed. ). The Wadsworth Anthology of Poetry (p. 1126). Canada. (Reprinted from Canada, 2005, Thomson Wadsworth). Owen, Wilfred (1920). Strange Meeting. Parini (Ed. ). The Wadsworth Anthology of Poetry (p. 776). Canada. (Reprinted from Canada, 2005, Thomson Wadsworth).

Friday, September 20, 2019

The Impact Of A Korean Wave

The Impact Of A Korean Wave Today, a concept is becoming increasingly popular in the world scientific community, according to which all the people are the citizens of one global society that consists of a number of local societies of individual countries. This concept simplifies the consideration of the globalization processes, which in this case turn into the usual social transformations in the global society. The main consequence of globalization is the international division of labor, migration (and, as a rule, concentration) of capital of human and industrial resources throughout the world, standardization of legislation, economic and technological processes, as well as convergence and fusion of cultures of different countries. As a result of globalization, the world becomes more connected and more dependent on all its subjects (Soleymani 2010, pp. 104-110; Keohane 2002). It causes an increase of both the number of common problems for groups of countries, and the number and types of integrating subjects. According to Szeman (2003, p.94) Globalization is the moment of mass, migration, muticulturalism, and cosmopolitanism. Globalization is closely linked with the process of centralization of control subjects. In politics, globalization means weakening of national states, it changes and reduces their sovereignty. On the one hand, it happens because modern states delegate increasingly more authorities to influential international organizations such as UNO, WTO, EU, NATO, IMF, and World Bank. On the other hand, due to reduction of government intervention in the economy and tax cuts the political power of enterprises increases (especially of large transnational corporations) (Hays 2009, pp. 17-24; Keohane 2002). Easier migration of people and the free movement of capital abroad also decrease the power of states over their citizens. The interdependence of the economies of different countries increased immeasurably in comparison with the integration (Keohane 2002, p.15). The increasing globalization of the economy reflects in the sharp increase of scales and rates of capital movement, in the faster growth of international trade if compared with GDP growth, in the emergence of 24-hour working global financial markets. The information systems created over the past decades raised the movement ability of financial capital, which contains, at least potentially, the ability to destroy sustainable economic systems (Castells 2000). Globalization of the economy is a complex and contradictory process. On the one hand, it facilitates economic interaction between states, creates the conditions for countries to access the advanced achievements of mankind, saves resources, and promotes global progress. On the other hand, globalization has negative consequences: setting a peripheral model of the economy, loss of resources for countries outside the golden billion, ruin of small businesses, spreading of global competition to the weak countries, declining living standards, etc. (Hays 2009, pp. 17-24; Giddens 2000). In general, the costs and benefits of globalization are extremely unevenly distributed among the participants. Increase of productivity, reduction of costs, growth of income and wealth at one pole is achieved at the cost of increasing uncertainty, risk, inequality, and poverty on the other. Individual countries cannot afford to separate from the world market system without paying a high price. At the same time, globalization inevitably strengthens the role of national governments in the domestic economics and in interaction with the outside world. This makes it possible to reduce vulnerability and minimize the social costs associated with globalization, to reach agreement with international capital in terms of achieving a more equitable distribution of gains from trade, foreign investment and other transactions. Cultural globalization is characterized by convergence of business and consumer culture among different countries and the growth of international communication. On the one hand, this leads to the popularization of certain types of national culture around the world (Regev 2007, pp. 125-28). On the other hand, the popular international cultural phenomena may displace national ones or make them international. Many perceive this as a loss of national cultural values and fight for the revival of national culture (Langman 2003, pp. 223-30; Ossewaarde 2007, pp. 170-79). Modern movies are released simultaneously in many countries around the world; books are translated and became popular among readers from different countries. Enormous role in cultural globalization is played by the ubiquitous Internet (Castells 2000). In addition, international tourism is becoming increasingly widespread. In 19 out of 25 countries, most respondents reported the expecting benefits from the expansion of globalization. The highest support was recorded in the Netherlands, where 87% of respondents expressed pro-globalist views, followed by Venezuela (82%), India (79%) and Qatar (78%). In Argentina and Turkey, which are experiencing serious financial troubles, the respondents showed the most negative attitudes towards globalization. According to WEF, from a total of 25 000 respondents, six out of ten believed globalization to be positive, while one in five considered it negative (Soleymani 2010, pp. 109-113). Globalization is often equated with Americanization due to the increase of US influence in the world in the 20th century. Hollywood produces most of the movies for worldwide distribution. The USA is the home of global corporations: Microsoft, Intel, AMD, Coca-Cola, Procter Gamble, Pepsi and many others. McDonalds because of its prevalence in the world has become a symbol of globalization (Szeman 2003, p.101-5). Comparing prices for BigMac in different countries, The Economist examines the purchasing power of different currencies (Big Mac Index). Other countries also contribute to globalization. For example, one of the symbols of globalization IKEA appeared in Sweden; the popular instant messaging service ICQ was first released in Israel, and the well-known software for IP-telephony Skype was developed by Estonian programmers (Regev 2007, pp. 129-33). One of the results of globalization is the Korean wave a phenomenon penetration of the Korean mass pop culture into other countries, primarily of South-East Asia. The first country swept by this wave was China. The term Korean Wave is widely known as Hallyu introduced in China in mid-1999 by the Beijing journalists describing the fast popularization of South Korean pop-culture and goods in China (Jeongmee 2007, pp. 47-48). It all began with a huge success of TV show What is love, after which many more shows and songs were a huge success in the Chinese public (Kaori 2009, 341-43). Currently, the Korean wave has spread to more than 60 countries, mostly in South-East Asia: Taiwan, Japan, Thailand, Philippines, etc. Gradually the Korean culture goes further and begins to gain popularity in the Middle East and even parts of Africa. Korean TV shows, such as Autumn in My Heart and Winter Sonata, Korean cuisine, taekwondo, and even the interior of apartments in the Korean style are gaining increasing popularity in these countries (Kaori 2009, 341-43). South Korea is in the top ten cultural exporters in the world. In the streets you can often see Korean cars, and many people use Korean cell phones. Many Korean actors are becoming popular outside Korea; some of them (e.g., Pi) even appear on the screens of Hollywood. Korean Culture and information Service (KOCIS) under the Ministry of Culture, Sport and Tourism of the Republic of Korea holds festivals of Korean culture in Uzbekistan, Kazakhstan and Turkmenistan in order to improve the image of Korea by promoting its traditional culture. With its rich natural resources and high growth potential, the Central Asian region is becoming increasingly important in the international arena (Lee, Hobday 2003, pp. 503-5). This region also has close ties with Korea, because 320 000 Korean immigrants live there. Central Asia is an important region for the spreading of the Korean wave. It is believed that the Silk Road, passing through the Asian continent, plays an important role in spreading popular East Asian cultural trends to Europe (Lee, Hobday 2003, pp. 503-5; Jeongmee 2007, pp. 49-53). According to KOCIS, the Central Asian region would be a great place to connect the Korean culture with the cultures of the Middle East (Ghani Anand 2009, pp.24-27). New research confirms that the popularity of Korean cinema and music in other Asian countries has a positive effect on the image of the country in general and opens the way for cooperation not only in culture but also in many other areas, particularly in the economic sector (Jeongmee 2007, pp. 49-52). The report of the Korean-Thai center of communications states that since 2002 the three largest TV channels in Thailand have broadcasted over 180 Korean TV shows. And 118 of them were shown in the period from 2006 to 2009. Asked about the image of the Republic of Korea, 97% of the interviewed citizens of Thailand noted that in recent years it improved greatly, and 62.2% believed that the positive impact was made by the TV shows in the first place. Another 20% suggested that it became possible due to the promotion of Korean quality products on the market. The number of tourists from Thailand arriving in the Republic of Korea increased from 73,900 people in 2002 to 190,000 in 2009. During the first half of 2010 more than 120.000 Thais visited Korea (Sang-Yeon 2010, pp. 25-45). The 2010 work plan of the Ministry of Culture, Sport and Tourism of Korea provides further efforts aimed at reviving the popularity of Korean culture in foreign countries. In particular, it was decided to establish by 2013 at least 30 high-value contents, each bringing the $ 100 million revenue and competing in the global market with contents from other countries (Sang-Yeon 2010, pp. 25-45). By content we mean popular TV shows, movies, software and games. Until now, only three South Korean cultural contents brought such an income: the TV show Winter Sonata, a cartoon character Pororo and online game Lineage (Dator Seo 2004, p. 33). To perform this task, the government plans to provide financial support to relevant sectors of the economy and optimize the legal framework. Therefore, attracting interest to Korean culture in foreign countries is one of the main tasks of the Korean Government (Dator Seo 2004, p. 36-40). Cultural contents are the intangible values, but their producers can get virtually unlimited incomes. This can be possible in the case of a successful combination of technology with creativity. The Republic of Korea possesses advanced information technologies and unique cultural traditions, both attracting the attention of the world (Jeongmee 2007, pp.52-59). Consequently, the revival of Hallyu or Korean Wave is an achievable goal. The complex process of globalization, which has been gaining speed for thousands of years, is irreversible through many aspects. The global economy is integrated to the extent that the stakes are too high for everybody. The optimism of millions in Asia and in the fastest growing economies (Ireland, the former socialist bloc, Africa and Latin America), and the desire of ordinary citizens not to miss their chance in the conditions of open economy thats the reality of the globalized world (Ghani Anand 2009, pp.19-23). But the flip side of it is the disturbance of American and European middle class, grinding poverty and despair of those who stayed behind (Giddens 2000). The question is whether anxiety and fear will prevail over optimism or not, and whether they will turn the world back, for another dark period of isolation. Never before, since the formation of the Western alliance in 1949, the international balance of power has undergone such major changes. Among the issues that have appeared on the agenda in recent years are the emergence of new powers in Asia, the new balance of power in Eurasia, the Middle East problem and transatlantic moves, new challenges to the traditional forms of statehood and the general feeling of insecurity, including the threat of terrorism (Giddens 2000). The scale and speed of changes caused by globalization, regardless of the nature of these changes, will be a characteristic feature in the next 15 years. The appearance of China and India, as well as other countries such as Brazil and Indonesia, as the new actors on the world scene is possible. The basis of anticipated rapid growth of economic and political power of these countries lies in the combination of sustained strong economic growth, increasing military power and huge population. According to projections, by 2020 the GNP of China will exceed the GNP of the developed Western powers separately; excluding the U.S. Indias GDP will also surpass the GNP of European economies (Soleymani 2010). With the appearance of newcomers on the world stage, the picture of the world will radically change by 2020, which will in future contribute to the annihilation of the usual characteristics of East and West, North and South, affiliated and non-aligned, developed and developing countries. Traditional geographic groupings will no longer share old values in international relations. A world divided by states, and the world of mega-cities of telecommunications, trade and financial flows will exist in parallel. The fight for the allies will be more open, and the unions themselves will lose their traditional strength. We view globalization as the growing increase of interdependence in the flow of information, technology, capital, goods, services and people throughout the world, as an overarching mega-trend significant influencing the formation of the major trends in the world. However, the future of globalization is ambiguous, till states and independent players, including private companies and nongovernmental organizations, will fight for the right to define its contours. Thus, if the era of globalization doesnt end with the collapse as a result of a catastrophic war and global crisis, we can suppose that the world economy is likely to expect continued impressive growth by 80% in the next 10 years, while the average income per person will get approximately 50% higher (Soleymani 2010). Most countries around the world both developed and developing will benefit from the participation in global economic processes; and Asia, having the fastest-growing consumer markets, a growing number of companies that have become truly global players, and growing scientific and technological potential, will be capable of succeeding Western countries in the role of the region with the most dynamic economy (Dator Seo 2004, pp. 33-35; Ghani Anand 2009, pp.19-23). In the international context, states should advocate for the mitigation of the adverse effects of inequality, asymmetry in the interdependence. This calls for more fair and democratic rules of the game in international relations. The role of individual countries must be viewed from the perspective of the external opportunities and challenges arising from the emergence of new areas of relationships due to the globally integrated production, TNC, various types of capital movements, more close relationships in trade with goods and services, and cross-national information flows. In general, cooperation between countries and international organizations could be useful for solving a number of global issues, including management of globally integrated capital markets, trade information services, as well as the labor market, cultural heritage and tourism.

Thursday, September 19, 2019

Bret Hartes The Outcasts Of Poker Flat :: essays research papers

This can’t be happening thought Bill. Man I’m in so much trouble, there’s no way I can get out of it. I’m stuck. Bill had just wrecked his parent’s BMW in an accident, and they had no idea that the expensive car was even missing from the garage. And a terrible thing had happened as a result of the crash. A young woman lay dead in the passenger side of the vehicle, swarmed by medics. Bill had escaped injury, but as his body was still at the crash site, his mind wasn’t. He was in total shock at what had happened. If I only left the car in the garage and didn’t try to â€Å"borrow† it, Lisa might still be alive†¦.Bill tried to imagine that it wasn’t real, that he was in his bed dreaming, but no, he was responsible for the destruction of his parents’ car and his the death of his girlfriend. It was as if his mind wasn’t registering, as if it was in some far away place. He just couldn’t come to grips with what had happened. This is a classic example of severe shock. The event that took place was so strong that the mind has trouble working. While in Bill’s case where he had indeed had an accident, the realism of the situation dwarfs the mind as if a small comet hurtled towards a blazing sun. But this is just one aspect of realism. The whole of realism is made up of the fact that our lives, the world, the universe, it’s all real. And as much as our minds would want to deny it, everything will stay real, and for most people they just make the best of it. But for the rest of the people, they invent new ways to get around the feeling that a wall has been placed in their path. All this goes to say that people must be original and â€Å"keep it real† to survive the physical and mental fatigue life throws at them and also that everything will always be real and we must be in touch with our minds to harvest the realness.   Ã‚  Ã‚  Ã‚  Ã‚  Bret Harte tells of a story where a group is outcast into the world to fend for themselves during the winter season. After they have been exiled and are outside the city walls, most of the group can’t handle the situation presented before them, as quoted, â€Å"As the escort disappeared, their pent-up feelings found vent in a few hysterical tears from the Duchess, some bad language from Mother Shipton, and a Perthian volley of expletives from Uncle Billy.

Wednesday, September 18, 2019

Exploring the Effects of the West on The Ottoman Empire Essay -- Europ

In the course of approximately four hundred years, Western European colonists and prominent historical figures were particularly known for exploiting and devastating distant cultures and civilizations around the world. This included groups ranging from the Aboriginals and the Aztecs in the remote â€Å"New World†, to groups in East Asia such as the Chinese and the Mughals. However, historians today debate whether or not these prevailing and prospering Western European nations were as successful at influencing the cultures of nearer empires such as the Ottoman Empire. It is questionable as to whether or not the Ottoman Empire should be compared to other cultures devastated through their interactions with the West, largely due to the Ottomans’ vast success in the sixteenth and early seventeenth centuries and eventual internal problems. However, the Ottoman Empire’s inability to remain as successful as its adjacent Western neighbours indicates that they too, were a victim of Western dominance. As the Ottomans began its descent, much of the West continued its prevalence. Therefore, it is fair to say that the Ottoman Empire’s considerable interaction with the West led to the demise and alteration of its culture. The Western powers’ economic supremacy, exploitation of the Ottomans’ internal failures and influence on its religious state each significantly contributed. Unlike most â€Å"victimized† cultures of Western European domination, the Ottoman Empire was considerably successful and powerful for many years, particularly in the sixteenth and early seventeenth century under the rule of Sulayman the Magnificent (Haberman, 132). By 1520, the Ottoman Empire had secured much of the Arab Middle East, Belgrade and most of Hungary (Haberman, 132... ... non-Muslim communities, called millets, to freely practice their religions as long as they continued to pay taxes. Nevertheless, they remained largely secluded from high culture and influential positions (Muhlberger). This had changed by the early nineteenth century, as a result of the European-imposed Capitulations. Christians within the empire became heavily privileged via their contact with the Christian European powers as they were able to access the European markets (Muhlberger). Like the European merchants, the Christian inhabitants in the empire too did not necessarily have to abide Ottoman regulations under the Capitulations (Muhlberger). The resulting economic and political leverages naturally caused their status in Ottoman society to ascend (Muhlberger). Once considered a source of income, Christians became deemed as a potential threat to Ottoman society.

Tuesday, September 17, 2019

Compare and Contrast the writings of Confucius, Hammurabi, and the boo :: essays research papers

Three of the most famous writings from ancient civilizations are the writings of Confucius, Hammurabi's code of laws, and Egypt's Book of the Dead. At first, they seem very different, they're from different times, regions, and religions, but they all offer a peek into what values ancient people considered important. One of the values that all three civilizations is justice and fairness. I feel that this is best viewed in Hammurabi's laws. All of the penalties for the crimes are very stiff, but fair. I feel that it is fair that "If he has broken the limb of a patrician, his limb shall be broken" It's like in the Bible "An eye for an eye, and a tooth for a tooth." In Egypt, in the Book of the Dead, a man couldn't proceed into the after life unless he was found innocent of any wrong doing on Earth. In Confucius' writings, he never actually says the word "justice", but he does say "Great Man cherishes excellence; Petty Man, his own comfort. Great Man cherishes the rules and regulations; Petty Man special favors." To me, that mean "Great Man is fair, Petty man is unfair." The second of these three values is responsibility and respect to one's family and elders, and responsibility and respect to others families and elders. This is most evident in Confucius' writings. He is constantly stressing family values and responsibility. One quote that shows this is "Let the sole sorry of your parents be that you might become ill." This stresses personal responsibility and respect to your parents. Hammurabi showed responsibility by saying "If a builder has built a house for a man, and has not made his work sound, and the house he built has fallen, and caused the death of the man's son, the builder's son shall be put to death." That quote shows a man's responsibility for himself and his family. In Egypt, during the ritual of the dead, it is said that the dead man, in order to pass into the afterlife, must profess that he has not done anything to hurt anyone. This shows responsibility because if the man did not tell the truth, he was responsible for not entering the afterlife. Knowing that they would be responsible for their actions, the Egyptians tried not to hurt people in their mortal lives. The final value that all three cultures had in common was being truthful. All three cultures relied heavily on the truth. In Hammurabi's laws, it says "If a man has borne false witness in a trial, or has not established the statement that he has made, if that case be a capital trial, that man shall be put to

Monday, September 16, 2019

Oarland City Jail Closure Illustrates Naive Leadership Essay

The primary job of a city government is to ensure public safety for all its dwellers and visitors. However, the city council has refused to meet or acknowledge this critical and prime responsibility. Instead, it hands subsidies to favored developers. And swelling redevelopment empire, likewise, smothers day-to-day city services. The City of Oakland California jail was closed on July 1, 2005. One year later, the verdict is in: closing the jail was a dumb move. It appears that there are more unfavorable consequences to this city initiative than favorable ones. Hence, the aim of this research proposal is to study the effect or the impact of the closure of the Oakland City jail on communities within the city. Some news items highlighting crime statistics that have occurred in the City of Oakland California were gathered to serve as primary materials for this undertaking. For example, â€Å"Rape was up nearly 12 percent; car thefts and burglaries up nearly 30 percent; robbery up 18 percent — some of it in neighborhoods not accustomed to crime,† reports ABC 7 News (6/12/06); â€Å"Oakland’s murder rate is rising five times faster than the country at large,† (ABC 7 News, 6/12/06); and â€Å"In Oakland, a city of 400,000, the death rate is 25.6 per 100,000 people, four times higher than the national rate of 6.1, according to the Alameda Country Public Health Department report† (Mamberto, October 2, 2006) are indicative of something undesirable are happing in the area. This research paper will seek the affirmation or nullification of this hypothesis statement: The reduction of the Oakland Police Department Fiscal Year budget for Fiscal Year 2005-2007 resulting in the closure of the city jail and subsequent elimination of 89 full-time positions has negative impact on the community’s safety. A correlation of the â€Å"Independent Variable† and â€Å"Dependent Variable† will be designed and structured accordingly from which conclusions will be derived from. Appropriate statistical tools, like, â€Å"sampling techniques,† â€Å"hypothesis testing,† â€Å"measurement of central tendency,† â€Å"descriptive statistics,† â€Å"probability statistics,† â€Å"inferential statistics,† among other, will be used. Data shall come from these sources:   (1) records of the Oakland Police Department (OPD); (2) relevant literature, like, news items from TV, radio and print media; (3) periodicals; and (4) interviews. Introduction One year ago, on July 1, 2004, the Oakland City council closed the city jail. It was labeled a budget-cutting move, for an estimated saving of no more than $3 million per year. A year later, the council just finished spending a $16 million budget surplus. Oakland lost a facility permanently on the basis of fluctuating budget numbers. The jail closure has further crippled police work. OPD officers tell us: The processing time to put a detained or arrested person into the jail has more than doubled from 20 minutes to 45 minutes. In effect, the already understaffed department has lost another several police officers. Criminals are now taken to the County’s Glenn E. Dyer Detention Facility, but the sheriffs there are not happy about the increased workload. They use various legal excuses that force Oakland to take the criminal all the way out to the Santa Rita jail. When Oakland had a jail, prisoners with minor health issues could be kept there and provided health care. Without a jail, the County pushes the prisoners to Highland Hospital, where Oakland police must guard them for hours or days. In an interview of some local residents, for example, a 20-year resident of 14th Ave. and E. 27th said she never experienced or witnessed any violent crimes until October of 2005—she witnessed a man stabbed to death in front of her house; another interviewee, a 15-year resident of Grand Street, said his house was burglarized on July 2006 for the first time and a month later his neighbor was robbed at gun point in front of his house. These incidents are no ordinary occurrences in a community whose people expect continued and lasting peace and order as well as public safety. The closure of the Oakland City jail and the resultant elimination of 89 OPD personnel, it seems, have something to do with this apparent serious problem besetting Oakland City today that threatens the social and emotional well being of its residents and visitors. Where are the city council members today who made the decision to close the city jail? Are they informed about or are they reading what are trumpeted by media outlets? Do they listen to affected local residents? Have they realized the consequences of their decision lately? Do they have corrective plans to address the apparently undesirable results of their group decision? Literature Review The news items and results of personal interview of Oakland residents pertaining to the closure of the Oakland City jail will serve as initial sources of research data. Following are summaries of literature review for this undertaking (see complete literature in Appendix A and Appendix B). KTVU Channel (11/22/06) carries a report of violent crime rise of 34.2% in 2006. Oakland city â€Å"still ranks high in† crime category,† reports CRIME (n.d.). This same media reports â€Å"132 murders† committed as of November 2006 by an average age of 28 years old. The rate of killings increased to 21% from 94 in 2005 compared to 88 in 2004 and â€Å"majority of the crimes being committed occur in the East and West parts of the city.† ABC 7 News (July 11) also reports worrying crime occurrences in Oakland having a â€Å"soaring murder rate that’s almost double the number of homicides right now compared to this time last year.† And this demography can reach a â€Å"triple digit rate by end of the year,† if authorities do not start to act today. There is a stark difference of killings this time—victims are younger and their lives were pluck cold-bloodedly along populated alleys of the city. Crime statistics have now reached the attention of national level with the involvement of FBI authorities—this development maybe reassuring to some but the other side of the fence confirms something ugly about the situation. Another ABC 7 News (6/12/06) circulates a headline about Oakland’s rising murder rate to be â€Å"five times faster than the country at large.† The reason attributed in the â€Å"big jump in murder† is â€Å"readily available handguns, gang and drug activity and disrespect for life.† What’s happening? Another disturbing information spread by the media is about rape. This time, it is up nearly 12 percent. Although Oakland police establishment is trying to do something to at least contain the alarming situation including â€Å"saturating high crime neighborhoods,† but the prospect of effective prevention is far from reality. North Gate News (October 2, 2006), likewise, has another corroborating story for the day. Victims are relatively young individuals in their early adulthood of 20 to 24 and victims were identified to be African Americans. There is something contemptible about the figures reported, like, â€Å"45% [of the offenders] were actually under the care of the criminal justice system – either on parole or probation – when the murder occurred.† And why â€Å"80% of violent crimes in the county occur in Oakland or to Oakland residents†? Killings in the area keep rising. And what is really alarming to peace-loving residents of Oakland is the admission that â€Å"We’re in the middle of a public health crisis here . . .† These news items have one thing in common: emphasis on the increasing crime rate in Oakland City after the closure of the city jail. Relevant books, magazines, and professional journals are considered to be reviewed for this research work, too. Methodologies Crime-related research data will be collected from OPD records for the period January 1, 2003 up to December 31, 2005. These crime-related data will be classified and their occurrences will be tabulated statistically using applicable statistical tools, like, descriptive statistics, measurement of central tendency, among other. Statistics made by other entities will be considered; and, thus, are planned to be gathered accordingly. A survey of residents in a West Oakland area is considered—the data to be gathered will be pertaining to their feelings of security and insecurity as well as safety in their area stimulated by recent rise of criminality which is hypothesized to be the result of the closure of the city jail. A specific methodology on: (1) how the research questions are studied, (2) how existing data will be used, (3) how new data generated by the researcher will be incorporated to existing data, (4) how the primary research will be brought to the study, (5) how survey data will be used, and (6) how a sample population will be used, will be developed accordingly prior to the commencement of the research work. A correlation between the independent variable and dependent variable (see below) will be designed and structured accordingly from which conclusion will be derived. The independent variable:    the Oakland Police Department’s Fiscal Year 2005-2007 budget reduction and subsequent elimination of 89 full-time positions (see Table 1) gave rise to the dependent variable; The dependent variable:   Ã‚  Ã‚  Ã‚   a negative effect on the community’s safety. The expected or hypothesized negative impact of the closure of the city jail will be measured through the responses of respondents in a survey about their perceptions on the matter. On the other hand, the community’s safety will also be measured in the same manner as the former through survey made on the residents in which crime statistics are prevalent. Table 1. Full Time Equivalent Position Eliminated # Title/Position Number 1. Watch correction Officer supervisor 5 2. Court correction officer 1 3. Control desk 1 4. Public Representative Service 1 5. Property Correction Officer 3 6. Admitting 2 7. Floor Correction Officer 3 8. Search 4 9. Print Room (1) 3 10. Print Room (2) 3 11. Watch Correction Officer 3 12. Assistant Watch 2 13. Booking Correction Officer 3 14. 1st Floor 3 15. 2nd Floor 36 16. Jail Kitchen staffs 12 17. Jail Utility Workers 4 Total Full Time Equivalent Position Eliminated 89 Results and Findings Table 2 shows an annual data sheet that will be used to capture data from OPD. Table 2.1 is a data sheet that will be used to capture data from OPD which is related to Table 2. Table 3 is a survey question that will capture the individual perceptions of respondents about the effect of the closure of the city jail in their area. Table 4 shows a survey question that will capture the individual perceptions of respondents how they are affected emotionally by the perceived rise of criminality in the area. The data classifications shown below are not limited in themselves, i.e., other data structures are considered upon the approval of the final research proposal. Table 2. Annual data sheet (data to be obtained from OPD) Measures    Metrics from which data are derived Data obtained from OPD (Year 2003) Data obtained from OPD (Year 2004) Data obtained from OPD (Year 2005) (Research) Average processing time to put a detained or arrested person into jail (minutes/arrest) # minutes 45 minutes # minutes Average number of criminals taken to the County’s Glenn E. Dyer Detention Facility (#/per month) # per month # per month # per month Average number of criminals taken to Sta. Rita Jail per month # per month # per month # per month Average number of prisoners brought to Highland Hospital per month # per month # per month # per month Average number of guards assigned to guard prisoners brought to Highland Hospital per month # per month # per month # per month Table 2.1 Monthly data sheet (data to be obtained from OPD) Metrics from which data are derived Years, 2003, 2004, 2005    Total    Ave. J F M A M J J A S O N D Average processing time to put a detained or arrested person into jail (minutes/arrest) Number of criminals taken to the County’s Glenn E. Dyer Detention Facility (#/per month) Number of criminals taken to Sta. Rita Jail per month Number of prisoners brought to Highland Hospital per month Number of guards assigned to guard prisoners brought to Highland Hospital per month Table 3. Survey question on perception of the effect of the closure of the City Jail Survey question YES NO NOT SURE Do you think the closure of the Oakland City jail is the main cause of the rise of criminality in the area? Table 4. Survey question on how the emotional effect of the perceived rise of criminality in the area       Survey Question          Not affected at all    Mildly affected but do not feel afraid Reasonably affected that I feel afraid being victimized    Affected that I feel constantly afraid being victimized Very affected that it makes me feel nervous most of the time How much are you affected, emotionally (e.g., afraid that I will become a victim of crime) by the rise of criminality in the area? Conclusions and Recommendations: After the completion of the planned activities for the research work and the consolidation of all pertinent information that made up this research, the manner of reporting the research findings and conclusion will be given special consideration considering the contents and scope of the undertaking. After submitting my original research work to my professor, I plan to discuss the results with county officials of Oakland California and hope to be able to convince concerned local county officials to support my recommendation for the reinstatement of the Oakland city jail to its former stature. Appendices The Appendices section will contain graphs and other objects that are integral part of the research. In this Research Proposal, Appendix A contains a list of literature (news items pertaining to the city of Oakland jail closure); while Appendix B contains the results of my personal interview of some of the residents of Oakland city. APPENDIX A – List of Literature (News Items) Pertaining to the City of Oakland California Jail Closure    KTVU Channel –2 news 11/22/06 reported that violent crimes rise 34.2% this year Summary of Part 1 Crime Offenses, 2003 – 2005   Year   Murder Forcible Rape   Robbery Felony Assault   Burglary Total Larceny Auto Theft Total Offenses 1 Year % Change 2003 109 267 2,445 2,762 4,568 12,551 5,511 28,213 -5.56% 2004 82 262 2,190 2,616 4,324 10,984 6,877 27,335 -3.11% 2005 93 293 2,590 2,543 5,646 7,087 8821 27,073 -0.96% www.oaklandnet.com       CRIME www.wikepedia.org Though substantial gains have been made as evidenced from the Uniform Crime Reports published by the FBI, the city still ranks high in California for most categories of crime. In the 2006 Morgan Quitno crime rankings, Oakland is ranked the eighth most dangerous city nationwide. Though it fared better than the California cities of Richmond, and San Bernardino, Oakland is the second most dangerous in California after Compton. As of November 2006, Oakland had 132 murders, with the majority of victims and/or murderers from an African American background and the average age being 28 years old. [14] The murder rate increased 21% from only 94 murders in 2005, compared to 88 murders in 2004 being the lowest number down from 108 killings in 2003. The past few years into the millennium saw the lowest amount of murders, compared to the 1990’s when there were known to be an average of 160 murders in Oakland each year.[15] The majority of the crimes being committed occur in the East and West parts of the city. ABC 7 NEWS Oakland’s Murder Rate Is Soaring Almost Double Last Year At Same Time   By Vic Lee July 11 – KGO – Oakland is dealing with a soaring murder rate that’s almost double the number of homicides right now compared to this time last year. Unless police can slow down the murder spike, the city could face a triple digit murder rate by the end of the year.   The graveyard display next to this church is sobering testimony. There may be more murders, but the profiles of both suspects and victims and the way they die have changed little. The killers and those killed are usually young African American men and the victims’ last breaths were taken mostly on sidewalks. Off. Roland Holmgren, Oakland police spokesman: â€Å"Most of our homicides happen on the streets and most of our homicides happen due to a gun.† Behind the trigger? The usual causes. Drugs and gangs. This year, the face of those gangs is changing. Lt. Ersie Joyner, Oakland police homicide: â€Å"Hispanic gangs are up 20 to 25 percent. The victims are also young male Hispanics.† In 1992, homicides reached record levels in Oakland. By July of that year, 106 people had been murdered, up more than 40 percent from the previous year. City officials considered drastic measures like curfews, street barricades and check points. The FBI and the state attorney general sent help to Oakland police. Likewise, federal narcotics agents have now joined forces with Oakland police who are now targeting high crime areas. Off. Roland Holmgren, Oakland police spokesman: â€Å"This strategic area command gives command the flexibility to move officers throughout the city to attack hot spots.† That strategy appears to be paying off with other crimes like rapes and domestic violence. Police have a problem in solving these crimes, which is common in other cities as well, and that’s the reluctance of witnesses to come forward. The city of Oakland is just 23 shy of last year’s record for the entire year. ABC 7 News 6/12/06 Oakland’s murder rate is rising five times faster than the country at large. What’s the reason for the big jump in murder? Law enforcement cites readily available handguns, gang and drug activity and disrespect for life. Other crimes in Oakland showed big increases too. Rape was up nearly 12 percent; car thefts and burglaries up nearly 30 percent; robbery up 18 percent — some of it in neighborhoods not accustomed to crime. Oakland police are trying a number of different strategies to fight crime including saturating high crime neighborhoods with police as they did this weekend. North Gate News Online – Reporting by the UC Berkeley Graduate School of Journalism Murders Go Up and Oakland Tries to Understand Why By Carola Mamberto , October 2, 2006 09:56 AM OAKLAND — As murders continue to plague the streets of Oakland – Most killings took place in the West Oakland and Elmhurst neighborhoods, and often did not have a known motive, although the police department believes they were mainly gang-related. The highest rate of murders was among 20 to 24 year olds. Victims were mainly African American (77%), as were suspects (63%). The average age of suspects was 28 years. The majority of them were not employed anywhere: 45% were actually under the care of the criminal justice system – either on parole or probation – when the murder occurred. â€Å"Violent homicide and suicide take the lives of more than 50,000 people in the United States each year, and are the third and fourth leading causes of death for people under 39 years of age. In Oakland, a city of 400,000, the death rate is 25.6 per 100,000 people, four times higher than the national rate of 6.1, according to the Alameda Country Public Health Department report. More than 80% of violent crimes in the county occur in Oakland or to Oakland residents. Murders are up 21% from last year: so far there have been 20 more killings in the city compared to September 2005. â€Å"We’re in the middle of a public health crisis here, it’s very important that we look at the problem in a more comprehensive way and start addressing the root causes of violence rather than its consequences,† said Beyers. â€Å"It’s all about thinking of it as a preventable disease,† he said. So far, the City of Oakland has adopted a mixed strategy to curb violence, combining tough enforcement with more prevention-oriented projects. In 2004, voters passed the Measure Y which sought $19.9 million a year for crime prevention, parolee jobs, youth programs and 63 new police officers, all paid through increased parking fees and a 10-year annual parcel tax. The measure is still far from being implemented, city officials say, mainly because of staff shortages, especially within the Oakland Police Department. This summer, as murder rates spiraled, police unveiled a plan to trace the city’s 100 most violent residents.    APPENDIX B – Results of Personal Interview with Local Residents of Oakland City (A Prime Research Data)    Following are the results of my personal interview with some of the local residents of Oakland City, California: Mr. Yoichai who is a formal prison guard expressed anger over the closed of the jail, as a result of the closure he lost his job. Mr. Pace & Mr. Bunger who were Correction Officers that lost their job as a result of the jail closure. These two gentlemen explains that as the result of the jail closure, not enough officers patrolling the streets because most officers are spending a lot of time on the freeway stuck in traffic ( during heavy traffic hour) trying to transport arresters to the Alameda County Jail. Once they get their they have to await longer than the Oakland City Jail.   Investigators have to go all the way to the County Jail to interview inmates versus where they can just walk to the Oakland City Jail and get it done quicker and more convenience.   Also the cost of gas, wear & tear of vehicles and overtime pay for those officers who get stuck on freeway and for officers who have to stay late or come in early while other officers are stuck on freeway. Mrs. Lauder who lives in 14th Ave and E. 27th for 20+ years and never experience or witness and violent crimes until October of 2005.   She witnessed a man was stabbed to death in front of her house. Mr. Pardoza who lives on Grand Street for 15+ years his house for the first time was   burglarized on July 2006 and a month later his neighbor was robbed at gun point in front of his house    Bibliography ABC 7 News (6/12/06). Bennis, W. (1989). On Becoming a Leader. Reading, MA: Addison-Wesley Publishing Company. Bowerman, B. L. & O’Connell, R. T. (2003). Business Statistics In Practice. (3rd Ed.). Boston: McGraw-Hill. Brill, P. L. & Worth, R. (1997). The Four Levers of Corporate Change. New York: American Management Association (AMACOM). Cohen, A. (1993). The Portable MBA in Management. New York: John Wiley & Sons, Inc. CRIME. www.wikepedia.org Juran, J. M. & Godfray, A. B. (Eds.) (1999). Juran’s Quality Handbook. (5th Ed.) New York: McGraw-Hill. KTVU Channel (11/22/06). 2 news reported that violent crimes rise 34.2% this year. www.oaklandnet.com. Lee, V. (July 11, 2006). Oakland’s Murder Rate Is Soaring Almost Double Last Year At Same Time.  ABC 7 NEWS. Mamberto , C. (October 2, 2006). Murders Go Up and Oakland Tries to Understand Why. North Gate News Online – Reporting by the UC Berkeley Graduate School of Journalism: Oakland. Noe, Raymond A., Hollenbeck, John R., Gerhart, Barry, & Wright, Patrick M. (2000). Human Resource Management Gaining a Competitive Advantage (3rd Ed.). Boston, MA: Mc-Graw Hill. Scholtes, P. R. (1998). The Leader’s Handbook Making things Happen, Getting Things Done. New York: McGraw-Hill. Zand, D. E. (1997). The Leadership Triad Knowledge, Trust, and Power. New York: Oxford University Press.

Private Peaceful Essay

Have you ever felt like a character in the book that you are reading? Some authors write in such a way that makes the reader feel as if he or she were actually in the book. Michael Morpurgo is one of those authors. In Private Peaceful, he uses characterization, imagery, and setting to really help the reader understand and relate to the plot. Characterization plays a key role in making the reader relate to the plot. For example, in the beginning of the book, Tommy feels as if he does not belong in society. He is also dependent on Charlie and looks up to him to protect him and guide him through life. But, towards the end of the story, Tommy becomes completely independent and matures into a young, confident soldier. The situation shows the reader how war changes people not only on the outside but also on the inside. Another example is the friendship between Molly, Charlie, and Tommy. They had a deep friendship all through their early years and into their teens. Morpurgo then developed that friendship into a relationship between Molly and Charlie. This eventually excludes Tommy from the group and adds to the fact that he does not belong. The reader can relate to this if they have ever been excluded from a group or ever had a girl that they loved stolen form them. Another literary element that makes the reader connect to the book is setting. The setting is very detailed. The Peacefuls’ live in Hatherleigh, England which is near the southern part the United Kingdom. When Morpurgo describes where they live, the reader gains a picture of the setup of the town. He describes the house as an old cottage home which is next to a large hill. On top of that hill, the Colonel, the man that Tommy and Charlie’s mother works for and the man that owns their house, lives in his mansion. This provides an image that the reader can use throughout the story. Another example of where they live is the creek that lies just at the bottom of the hill where Molly, Charlie, and Tommy fished for trout when they were younger. This helps the reader connect situations to the picture that they already have of the layout of Hatherleigh. The setting then moves to France where Charlie and Tommy get thrown into the war. Morpurgo paints a mental picture of the setting as their bunker is right in front of no-man’s land and the enemy right on the other side of no-man’s land. He does this so the  reader has an understanding of how close the enemy is to Tommy. The final literary element used in this book is imagery. Morpurgo uses visual, auditory, and olfactory imagery in the book. He uses auditory when Charlie, Tommy, Hanley, and the rest of the squad are sitting in the bunker and Hanley is ordering them to make a break for it but Charlie ignores the order and the rest of the squad moves with Hanley. Morpurgo depicts the rattling of the machine guns and the screams of the soldiers that were cut short. The visual imagery is used when the wall of Germans are coming over no-man’s land. He describes the German’s as an invincible wall that cannot be penetrated until he sees the Germans’ falling to their knees and falling over. This helps the reader see the wall and the Germans’ falling to their knees. Olfactory imagery is used when he is in the bunkers in France. Tommy smells men that have not taken showers in weeks and the stench of death. The reader now has an understanding of what war and death smells like. This makes the reader feel as if he or she were in Paris. The literary elements in the story bring the whole story together. The characterization, imagery, and setting makes the reader connect to the book and not just understand it. This book really explains the cost of war on cities as well as the people in it.

Sunday, September 15, 2019

Burnout Paper

Having a good job and supporting your family is one if the best things in life. Nowadays jobs are so demanding and they require a lot of time apart from your loves ones. Many of us love the fact that we can provide for our families, but there are times when the job life can become overwhelming and stressful causing the individual to burnout. The following paper will address issues and preventions methods of â€Å"burnout† and what precautions one should take. Also I will discuss the identifiable phrases that can be adapted in order to deal with burnout. Burnout has the same characteristics as depression and it can be easily misinterpreted. Burnout is actually exhaustion of work related stresses caused over time that can affect the personal goals related to their job. Although we may not necessary notice it right away it can creep up on you and you may not know. Other factors can contribute to burnout can come from the outside such as personal life, other responsibilities at home with families and even stressful events. Many of us experience bad days at work, feeling unappreciated, disconnected ourselves from co-workers and family members, and even lost focus on our goals. These are factors to burnout that should be addressed immediately. Individual factors that can cause burnout are fairly significant and naked to the eye. Burnout is not always displayed right away and it could take some time to be noticed by you or someone else. A person’s life style plays a role because the person may have little balance and lots of work. A person who works all week pulling in more work hours may not have down time for themselves. Individuals should continue with their regular hobbies and devote some time to exercising and their personal life. Burnout can affect everyone on the job, even cultural workers. It can be very hard for someone of culture because we may expect too much from them, or even it may difficult for them to keep up with work. Cultural workers may be absent more often at work to avoid stress issues from other co-workers that can factor burnout. Sometimes burnout has an organizational cause. In today’s organizations, everyone is doing more work in less time, and then the pressure starts to build up. Low value work, flawed work processes, or excessive performance expectations also contribute to negative stress, which, if unresolved, can lead to burnout. Some of the common organizational causes of burnout includes the fast pace of work in general (if your work has a global component), increased demand for information and communication, driven by technologies such as e-mail, instant messaging, and PDAs an downsizing, restructuring, or change in priorities that calls for extra demands on the employees. A work environment that changes frequently also can causes the supervisors to burn out, factors such as frequent changes in policies and procedures , changes in the organizations vision, and changes in staff are all contributions to burnout. Communication can help the individuals to cope with burnout as it is linked to social support. Social support is better because it gives you less burnout and it tends to make individual feels that they are loved and cared for. There are six categories of social support (technical support, emotional support, emotional challenge, listening, technical challenge and sharing social reality) in which they all help to identify some sort of communication and mutual obligation (Cruikshank, 2011). Burnout can come from many different factors and in order to prevent it, you must look at all the concerns associated around it. A way that individuals can cope with burnout is to ask for help and support from your supervisor. Communicating your issues and problems will make your job less stressful, which can prevent burnout. Another way is re-vamp the work flow or processes the department uses. For example, if you have more work and less people, you may have to change how the work is distributed. Maybe temporary help can be an option to handle the workload. Setting boundaries is always helpful. When approached by a difficult task or situation, don’t give in to it, review the importance of the situation then take time to make the necessary decisions. This can prevent mistakes in the long run that can potentially lead to burnout. If you are a person that fairly gets along with everyone as I am, I would prefer management-training programs that may help with specific needs. If the concerns are more related to behavior problems, then this could cause changes or pressures in the organization. Some ways that can reduce stress is to seek programs that focus on building personal effectiveness, such as time management, delegation, dealing with difficult employees, or adjusting to corporate change. Another way to reduce the effects of burnout is to seek employee assistance. Many organizations have employee assistance programs (EAP) that can provide stress-management resources (Scott, 2001). As a human service manager you must be able to handle difficult situations at any given time. To assist staff with staff burnout many tools can be put into place to help overcome this barrier. One is prevention. Help staff to prevent burnout by distributing the work evenly, in case of an absence, use a back-up worker instead of waiting on that person’s return. Another prevention method is to provide classes and educational materials on a quarterly basis. In conclusion, it is much easier on the staff and supervisors when you have support in the organization. Taking advantage of all related work programs and classes will become handy in the long run. The focus is to balance your needs against those in the organization and make the necessary changes when those issues of burnout arise. The more you manage stress in your daily life, including work and personal, the less chance you will have to burnout. The more positive you are with your goals in life, you can become more productive and motivated by what you do, not only in the workplace but in your personal life as well.

Saturday, September 14, 2019

Mixed Race Essay

Way Back in 1997, famous golf player Tiger Woods shocked the world by describing himself as â€Å"Cablinasian,† representing the totality of his racial background – a combination of â€Å"Caucasian,† â€Å"Black,† â€Å"American Indian,† and â€Å"Asian† heritage (Nagai, 2010, p. 1). The U. S. is the most racially diverse country in the world thanks to immigration. And because native-born Americans have been more accepting and welcoming of interracial relationships, an incline in the percentage of intermarriages and multiracial children is predictable (Nagai, 2010, p. 4). All races of people thrive here. Currently, 9% of the school population is reported to be multiracial and the number is expected to increase to 21% by 2050 (Brown, 2009, p. 124). Biracial population, as a branch of multiracial population, refers individuals whose parents are of different single races (Gullickson, & Morning, 2011, p. 498). Attention has been drawn to multiracial/biracial people lately due to the increasing exposures of famous multiracial/biracial people. The most obvious example will be Barack Obama, current President of the Untied States of America, whose father is African and mother is white American (Chang- Ross, 2010, p. 108). Besides the fact that multiracial people’s excellence in various domains is acknowledged, another significant reason for scholars to be interested in racially-mixed people is that federal government made an adjustment in its official classification system recently and allow individuals to choose more than one race which apply (Gullickson, & Morning, 2011, p. 498). It is exciting that multiracialism brings all races closer; however, it also raises problems due to its complexity. Multiracial people’s appearances are usually exotic and hard for people to define their races. â€Å"What are you? † is probably the most commonly odd questions they receive when meeting new people (Chang- Ross, 2010, p. 108). Even though it is not a pleasant question to be asked, it still shows that people understand the racial entirety of a mixed race individual rather than solely classify s/he in an exclusive race category. Tiger Woods’ self-identification as multiracial caused a controversy and challenged the world on its old belief for centuries that racial category is homogenous (Nagai, 2010, p. 1). And due to historical reasons, several conventions are assigned to identify mixed race people. The most well-known one is called â€Å"one drop rule†Ã¢â‚¬â€œ if an individual has any known African ancestry, s/he will be categorized as black socially and officially (Gullickson, & Morning, 2011, p. 499). Therefore it is hard for the society to accept the concept of defining a person in more than one race in a short period. And because of the exclusive race categorization, racially mixed people face a difficult time to be accepted as a totality of all their heritages by other. Tiger Woods expressed that he felt troubled when people only identify him as African American because of his skin color (Hall, 2001, p. 334). Studies show that racially mixed people tend to have higher depression symptoms and lower self-esteem if part of their heritages is not acknowledged by other people (Townsend, Markus, &Bergsieker 2009, p. 193). Since multiracial population refer to a huge number of people, my paper will emphasize on the issues of biracial people. It is necessary for the society to respect biracial people’s identity choices, therefore people need to understand that family Influences, public impacts and self – realization work together for biracial people to conclude their self-identities and build up their self-respects. It is necessary to be clarified that young children are not cognitive to races, therefore people’s realization of racial distinctions start at early teenage time ((Townsend, Markus, &Bergsieker 2009, p. 193). Ever since then, family, society and selves will each play a dominant role in mixed race people’s identification choices chronically.

Friday, September 13, 2019

Themes in The Death of the Hired Man Essay Example | Topics and Well Written Essays - 500 words

Themes in The Death of the Hired Man - Essay Example The poem is very descriptive as it focuses on the man’s life as known by the ones hiring. The two talking to each other in the poem give the reader an overview of their perception of the hired man. Robert Frost uses descriptive elements to show the class and type of those described in the poem. The text written in the poem is very descriptive as it allows the reader to create their own description and image regarding the focus of the poem. The reader can create a personal image of the individuals talking in the poem and the description of the man. By the use of grammar and word placement, it is likely that those discussing the hired man were southern. They speak of the man as if he was somewhat mysterious. Throughout the poem it is referenced that those discussing the man question his life. They discuss where he comes from, his family, and his travels. â€Å"His Brother’s Rich, a somebody-director in the bank† (Line 133, Frost Robert, Death of the Hired Man). The two are talking about the man as if they are reviewing the life of someone who has died. Although it is not revealed exactly until the end of the poem, it is hinted the man is dead. The title of the poem gives the reader a focus of whom those in the poem are discussing. Since the reader is aware that the man is hired this helps to understand who they are describing. The man was likely a good worker but came and went often.

Thursday, September 12, 2019

Vomiting Reflex Essay Example | Topics and Well Written Essays - 250 words

Vomiting Reflex - Essay Example This means that it can receive direct emetogenic stimulation from the cerebrospinal fluid and blood. The CTZ sends impulses to the vomiting impulses to the vomiting centre. The process of vomiting includes the retching and the expulsive phase. In the retching phase, the vomiting centre transmits motor efferent impulses to the abdominal muscles and the diaphragm resulting in increased intra-abdominal pressure. It also results in anti-peristalsis forces that can go all the way to the duodenum and ileum. Gastric content accumulates in the stomach resulting in relaxation of the lower esophageal sphincter (John, 2010). This is accompanied by hypersalivation, increased heart rate and sweating through the parasympathetic outflow. The hyoid bone and the larynx are elevated so as to open the upper esophageal sphincter. This is followed by the closure of the glottis. The increased intra-abdominal pressure and anti-peristalsis forces results in the expulsion of the abdominal contents. The following is a flow chart demonstrating the vomiting reflex. The contents and color of the vomitus may be used to diagnosis the cause of vomiting. Bleeding from the esophagus is showed by the presence of fresh blood in the vomitus. When the blood originates from the stomach, for example, perforated peptic ulcer, the vomitus has coffee ground appearance. This is because the acid found in the stomach reacts with the iron found in hemoglobin. Presence of bile in the vomitus indicates that the pyloric valve is open. This means that there is massive contraction of the duodenum leading to expulsion of bile (John, 2010). Fecal content in the vomitus indicates a gastrocolic fistula or intestinal obstruction. In case of intestinal obstruction, the vomiting relieves the associated abdominal pain and distension. These features are used to determine the origin of pathology in the gastrointestinal

Wednesday, September 11, 2019

Tesco Marketing Plan Essay Example | Topics and Well Written Essays - 2500 words

Tesco Marketing Plan - Essay Example Price competition, backed by improved efficiency, is the main feature of food retailing industry today. UK food retailers fight for survival in markets faced with over-capacity. Within rapidly changing environment, this kind of development ensures that long-term survivors are those firms who are more competitive and are better able to satisfy consumer needs and adapt to the new competitive environment. In 2004, consolidation re-shape UK retailing industry and Hypermarket retailers (like Tesco) want to make sure they don't miss out on this growing area of the UK market" (Moreau, 2004; Desjardins, 2005). The first marketing aim is to get the right goods to the right consumers, trying hard for customers. Another marketing aim is to build and promote healthy living brand. Knowing what individual customers appreciate and what they want to avoid can add up to one of differences that create a competitive advantage. C) Tesco customer groups are defined on the basis of their specific segments and buying potential whether they be country groups or individual consumer groups-of potential customers with homogeneous attributes who are likely to exhibit similar responses to a company's marketing mix. Tesco customers can be divided into five broad categories: The second group of customers share universal wants, n... Life stage of customers (students, young adults, older adults, young families, older families, over 60s); lifestyle ('Basket typology'); Customers driven by product promotions; Customers loyal to specific brands" (New Marketing Techniques Search for the Edge, n.d.). The first group of consumers is characterized by strong purchasing power. They need high quality product and ready to pay for them. This is a high-income group. The second group of customers share universal wants, needs, desires, (for name brands, novelty, entertainment, trendy, and image-oriented products). This segment is attractive both in terms of its size and its multi-billion dollar purchasing power. This segment's needs and wants are spread over various product categories: durable and nondurables goods. The third group is characterized by share few family activities; they want build-to-order solutions. They do not need a specific brand or new product, but high service and product at low price. This is a fast-growing segment. Customers driven by product promotions are not usual visitors of Tesco being attracted by low price and discount for new products. They are deluged with passive information. The fifth group includes people whose tastes are based on desired standards. Quality is the main purchasing criteria of this group. Their choices are made on the basis of price and product features. Graphically these groups can be represented as follows: 100% (customers) 50% 1 2 3 4 5 (Groups) It is important to note that there are some customers which belong to two different groups. For instance, they can represent lifestyle ('Basket typology') group, but be loyal to specific brands. D) The main competitors of Tesco are Sainsbury and Asda. Minor competitors